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Balance welcomes consultation on alcohol calorie labelling

Balance has welcomed an announcement by the Government to consult on calorie labelling on alcohol – and is calling on Ministers to give people more information on what is in their drinks.

The Government has announced that a new consultation will be launched before the end of the year on adding calorie labelling on alcohol products as part of the Government’s new Obesity Strategy.

Alcohol consumption has been estimated to account for nearly 10% of the calorie intake of those who drink, with around 3.4 million adults consuming an additional days’ worth of calories each week – totalling an additional two months of food each year.

But research shows the majority of the public (80%) is unaware of the calorie content of common drinks and many typically underestimate the true content. It is hoped alcohol labelling could lead to a reduction in consumption, improving people’s health. [1]

Read more here.