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alcohol health alliance uk
What's the Harm? campaign

Alcohol before 18 - What's the harm?

 

New campaign advises parents about an alcohol free childhood

North East parents are being warned about the risks to their children from alcohol as a new campaign encourages them to delay the moment when their child first starts to drink.

It comes as new figures suggest parenting tactics aimed at creating a safer relationship with alcohol and introducing drinking at a younger age could actually be giving our children a taste for booze.

Balance is launching the What’s the Harm campaign in Alcohol Awareness Week (19-25 Nov) to raise awareness of Chief Medical Officer (CMO) guidance that an alcohol free childhood up to 18 is the healthiest and best option, and that if children do drink this should not be before age 15.

Many parents know drinking increases the risks of accidents, injuries, smoking and drug taking. But many are less aware of the damage alcohol can do to children’s developing brains, liver, bones and hormones, affecting their mood, their mental health and risking them falling behind at school.

A new survey of North East parents shows nearly 8/10 (78%) would first talk to their children about alcohol before the age of 15, but almost half (43%) think children should have their first taste of alcohol before 15 – despite evidence showing children who start drinking at an early age are more likely to become heavy drinkers when they’re older.

Read on to find out more